We follow a multi-phase, 360° process starting with Strategic Planning, moving on through Licensee Prospecting and Setting Expectations/Terms Negotiation, then to Product/Retail Development, and finally to Infrastructure and Process Development.
During this process, the agency/client team receives constant marketplace feedback to sharpen future work. This does not assume that each of our phases must be mutually exclusive, or all must take a minimum, required amount of time. The process differs based on each client objectives.
Key Process Benefits:
- Client & agency teams stay aligned
- Checks & balances ensures focus on top priorities
- Easier to pinpoint root causes of problems
- Each party’s obligations are concrete
- Performance can be objectively measured