We fuel brand growth through licensing
From spark to finish
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what we do
Creative licensing.
Brand centric.
Full service.
Brand Squared Licensing is a specialized team that guides diverse companies as they strategically leverage licensed partners to grow revenue and profit.
With our help, brand clients enjoy the full benefits of strategic licensing, so their brand equities strengthen, consumers are brought back to the core product, and a brand new revenue driver is created.
Meanwhile, our manufacturer clients drive efficient, incremental profit through brand partnerships that expand distribution, optimize capacity, strengthen trade confidence and grow revenue.
The licensed executions at Brand Squared frequently stretch the imaginations of clients while remaining faithful to the brand’s core equity, and the manufacturer’s core competencies. Find out more.
PRESS PLAY. Our work with RYSE Sports Nutrition has lead to long-term alliances with Kraft-Heinz, Sunny D, Moon Pie and many others.
How We Execute
Strategic.
Detail driven.
The output sharpens every time we enter
a race.
Our agency guides treasured brands through every aspect of a licensing program – from brand extension strategy, to licensing media kits and partner vetting, to terms structure and negotiation, to product development/approval and retail distribution.
Retail vendors and manufacturers hire our team to develop branded collaborations and assortments. The two divisions rarely cross-pollinate unless the client’s interests are primarily served. We are in the business of value-added partnerships for each client - not partnerships between clients.
It is this comprehensive approach (and more) that helps our clients achieve their business objectives. Frequently we create programs from scratch. Clients also approach us to help licensing programs already in place. We start where our client directs us. It is always a marathon and never a sprint.
To read what our clients have to say about us, click here.
PRESS PLAY. AGAIN. Our work with the Jane Goodall Institute lead to the first ever Barbie® doll not only commemorating the accomplishments of Dr. Goodall, but also a toy made almost completely from recycled, ocean-bound plastic.
why we are unique
We view the 4 P’s through a different lens.
PROCESS
We follow a multi-phase, 360° process starting with Strategic Planning, moving on through Licensee Prospecting and Setting Expectations/Terms Negotiation, then to Product/Retail Development, and finally to Infrastructure and Process Development.
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PEOPLE
Our experienced staff has worked with and at brand owner companies, larger licensing agencies, and licensed manufacturers across trademark, entertainment and fashion. This well-rounded perspective allows our clients to see every situation through different sets of eyes.
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PRACTICE
Our practice is never limited to the traditional path to market.
Because that traditional path no longer exists.
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PASSION
We can help you decide if strategic licensing is right for your organization. We’re passionate about licensing done right, and equally passionate about helping clients make the right decisions.
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