THE DELOREAN MOTOR COMPANY
The DeLorean Motor Company was founded in 1981 to break every possible paradigm in the world of car manufacturing and design. The company went through a controversial lifecycle unparalleled among consumer brands, but fascination still exists: the brand is referenced across countless films and television shows, alongside (literally) millions of press impressions annually. In a recent study, over 93% of adults 18+ are familiar with the DeLorean Motor Company and would recognize the car instantly.
DeLorean Motor Company – which manufactures, services and sells cars to this day - challenged Brand Squared Licensing to keep the brand and its iconic car at top of mind among car lovers of all ages. Brand Squared Licensing extended DeLorean Motor Company into Hot Wheels, multiple videogames, apparel, luxury wristwatches, and even limited edition sneakers from Nike.