Harry & David is a brand with nearly a century of history in sending premium food gifts and decadent treats to consumers nationwide, and promoting their service through mail-order catalogs and e-commerce.  Harry & David challenged Brand Squared Licensing to strengthen their brand equity in the world of handcrafted indulgences, through categories and products beyond the bandwidth of current brand operations. 

Through strategic licensing, Brand Squared Licensing extended the brand into new food and beverage items such as wafer rolls, various flavored cocoas, and fresh baked single-serve goods.  Brand Squared Licensing also extended Harry & David into non-food for the first time in its 90 year history, through an alliance that introduced the brand into bakeware, kitchen linens, kitchen storage and picnic gear.  The assortment launched at the International Housewares Show in Spring, 2017.