PaperStyle.com is one of the longest established on-line retailers selling personalized stationery and greeting cards, manufactured to order, with millions of packages shipped annually, across occasions, demographics, and design sensibilities. They boast a near limitless collection of designs, combined with customer service as personalized as the merchandise itself, driving repeat purchases over years from the same consumers. Traditional card retailers in their industry has licensed in brands and properties, which PaperStyle.com had yet to explore.
Brand Squared Licensing helped guide PaperStyle.com toward an assortment of entertainment, celebrity and fashion brands that expanded the number of occasions, consumers, and reasons to purchase from the e-commerce site. The brands became actual search engine triggers for new customers to find PaperStyle.com. This led to orders and reorders from an expanded user base, across multiple licenses and non-licensed stationery.